Some mobile devices even come standard equipped with virtual assistants, such as Apple’s Siri, Microsoft’s Cortana or Google Assistant. One study found that 42% of smartphone users, or 71 million people, used an artificial-intelligence-based personal assistant app. But for a quick fix, many effective personal assistant apps can be downloaded completely free of cost on your mobile device. If you’re working for yourself or for a small company, or if you’re just feeling overwhelmed in your everyday life, hiring a personal assistant might sound like a pipe dream. Personal assistants can change your life, but they can be pricey.
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